Sales consulting for growing businesses

Your sales process, written down, hired for, and trained in.

Vera Linx builds a 13-chapter Sales Book around how your business actually wins work, sits in on the interviews for the person who will use it, and trains that hire against it in their first two weeks.

Book an intro call See what’s inside the book

A working manual, not a slide deck. Usable from a new hire’s first week.

Why one engagement, not three

A playbook nobody was trained on gets shelved. A hire made without reference to the playbook gets evaluated against no clear standard.

The booksets the standard: who you sell to, how, and at what price.

The interviewstest candidates against that standard, not against a gut feeling.

The trainingturns the standard into habits before the first live call.

Part one · The Sales Book

Thirteen chapters, built around how you win work.

Organized so an experienced rep can find one page without reading the other twelve chapters. Outreach chapters give a worked example and a set of angles to build from, not scripts to read aloud. Tap a chapter to see what it covers.

Draft in 10 business days Built from your own closed work Written in your business’s language

The engagement

Three parts, priced together because they work together.

Built for a business about to hire, or just hired, someone to sell. For example, a production studio that has been selling through its founder.

Part 1

The Sales Book

A complete 13-chapter playbook for your business: positioning, ideal client, channels, sequence, discovery, objections, pricing, proposals, events, proof, account management and pipeline metrics.

Working draft for review, then a final version after your inputs
Activity targets calculated backward from your revenue goal
Worked examples and angles, not scripts

Part 2

Candidate interviews

I sit in on interviews for your sales hire, alongside your own process, and assess candidates against what this role actually requires.

Can they run a discovery conversation?
Will they hold up at the outreach volume the book calls for?
Written view within 48 hours: strengths, risks, hire / no-hire

Part 3

New-hire training

Five one-hour sessions, delivered directly against the book, in the new hire’s first two weeks.

Each session ends with the hire producing something real
No live calls before the vocabulary test is passed
Ends with a real proposal, built and presented

Full engagementFrom $5,000

Scoped to your business in a written proposal. 50% on signing, the balance on delivery of the final playbook. Kickoff within 3 business days of acceptance.

Ask for a proposal

How it runs

From kickoff to a trained hire.

The book is written first, so the interviews and the training both have something concrete to measure against.

Business days 1–10
Working draftThe Sales Book arrives as a draft for your review, with the blanks marked.
Within 7 business days
You fill the blanksRate logic, capacity, closed-work data and case studies only you have.
7 business days later
Final playbookYour inputs worked in. The book your team runs on.
On your hiring schedule
InterviewsCandidates assessed against the book. Written view within 48 hours of each.
Hire’s first two weeks
Five sessionsTraining scheduled with you once a start date is confirmed.

50% on signingBalance on final playbookProposal valid 14 daysKickoff within 3 business days

Part three · Training

Every session ends with something real on the table.

Not a review of the material. Your new hire leaves each hour with an output you can check.

Session 1

Product & language

Positioning and the sales vocabulary

Ends with

A vocabulary test. No live calls before passing it.

Session 2

Target & channels

Ideal client and prospecting channels

Ends with

A first list of 50 named prospects, each with a trigger.

Session 3

Sequence & discovery

The outreach sequence and the qualifying call

Ends with

A full discovery call, role-played and debriefed.

Session 4

Objections

Price, in-house team, incumbent vendor

Ends with

Live drilling until the responses are reflexive.

Session 5

Proposal, close & CRM

Pricing, proposals, closing, pipeline

Ends with

One real proposal, built and presented.

Five hours in total, delivered across the new hire’s first two weeks.

Also available

When you need a person in the room, not a process.

Smaller, separate pieces of work. Scoped on a call.

Pitch & Present

Bring whatever you have in mind. I shape it into a pitch you can walk in with and sell.

Professional Networking

Curated introductions and access to rooms and relationships that take years to build alone.

Event Representation

Representation on the ground at conferences, galas and industry events, so your business has a seat at the table.

[Portrait of Varvara Reznichenko]

About

Relationships are the new revenue. Process is what keeps them.

I’m Varvara Reznichenko, an independent sales consultant based in the United States. [Two or three sentences: background in sales and events, where you have sold, what you have built.]

[One sentence on why you write it down: the philosophy behind Vera Linx.]

A good fit if your sales still live in the founder’s head, and you are about to hand them to someone new. [Confirm or adjust once the niche is settled.]

Start a conversation

Tell me who you are about to hire.

Or who you just hired. A few lines about your business and your sales today is enough. I reply within one business day.

Email [[email protected]]
Phone [phone number]